Like for TV apps ad creatives, Facebook Audience Network clearly dominates. Let’s get started! Where they advertise and with which ad creatives General stats about their advertising A lot of different creatives on Facebook Audience Network, but more impressions on Vungle (see further down below) Source: Mobile Action Ad Intelligence Here are the apps we looked at and their rank in the Casino category : The ad intelligence data from Mobile Action is especially strong for Android, so we focused on some of the biggest advertisers for the Android apps (a lot of the creatives are “universal”, not targeting Android or iOS users specifically). This data gives us a sense of what kind of ad creatives they used on 7 different networks: Facebook Audience Network, AdMob (so UAC ads), Unity, Vungle, IronSource, AdColony and Chartboost. To do this analysis we use data shared by the Mobile Action platform. Note: here is the first post where we took a look at ad creatives from top tv streaming apps ![]() ![]() ![]() In this second post of our series focusing on ad creatives used for different kind of apps, we take a look at how slot games advertise when running app install campaigns on in-app ad networks.īecause the casino category is very competitive (probably the most competitive), slots game use tons of different creatives and have been testing for years.
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